Into the future that going “Green”
The use of this display advertising materials in India have multiplied in the last few decades and it reached at a stage of real ecological threat. The use of PVC flex, however, is not limited only to corporate world but to political parties, NGOs and goes to convince common man for their campaigns & branding objectives. This Flex and PVC usage reached at an uncontrollable level and its dangerous warnings need to be attended seriously.
According to a study conducted by ICRA last year, 90% of all advertising in the country is on PVC and around 18,000 tons of PVC flex banners are consumed every month—with cities swathed in different hues of attention seeking declarations: be it for a shiny new cell phone, a swank housing complex or boisterous birthday and festival greetings from political leaders staring down at you by the roadside and from buildings. Polyvinyl chloride, commonly abbreviated PVC, is the world’s third-most widely produced synthetic plastic polymer used majorly in the manufacture of flex hoardings and banners. Given their non-bio-degradable nature, they have to be burnt in order to be disposed of or thrown at landfills. Under 1% of PVC is recycled now and rest of the toxic waste remaining as non-biodegradable.
In India, disastrous impact on nature of widely used flex, pvc and vinyl display advertisements products are being turned alarming. The burning of flex releases toxic gases heavier than air, which form a thick blanket, reducing the supply of oxygen in the vicinity and known to cause cancer, flex ash renders soil, water and air acidic. This ecological threat of toxic flex waste and other PVC materials is a nightmare that needs to be answered and remedied.
Recently, followed by the recommendation of National Green Tribunal (NGT), many State Governments including Kerala, the Chhattisgarh etc., have banned the use of chlorinated plastic and short-life Polyvinyl Chloride (PVC) in the states. The advertising and promotion of materials like PVC banners, flex, and hoardings have also been banned with immediate effect. The published report mentions that it may not solve the problem but it is bound to do its bit as the chemical used to make PVC is a known human carcinogen, according to the World Health Organization’s International Agency for Research on Cancer (IARC).
Concerning all this, Ellora Picture Products has come up with an eco-friendly solution that replace flex, pvc, and vinyl proudcts with coated and cotton based materials. This new solution is 100% natural friendly and biodegradable. As well, this new alternative provides longevity and high quality display advertisement products. Same way, Ellora developed quality printing on metal sheets to replace Vinyl Display boards.
Ellora Picture Products has always been innovative and progressive. Our next step into the future is going “Green”. We realize the importance for us all to be environmentally conscious, so Ellora Picture Products is proud to provide and promote our clients with Eco-Friendly alternatives to almost all of our printing methods.